Wholesale & Export Partner for Alcohol Brands

Direct Link Wholesale Ltd supports brands and suppliers entering Scotland, the wider UK and selected international markets. We work through credible commercial introductions, wholesale sourcing, and route-to-market execution, helping partners move from opportunity to live trade conversations and measurable progress.

How we help

We focus on practical outcomes – introductions, distribution routes, and market access, supported by real retail and wholesale experience.

Commercial introductions

Connecting brands, suppliers, and buyers where there is a clear commercial fit and a realistic route to volume.

Wholesale
sourcing

Supporting wholesale supply and sourcing across alcohol and key FMCG categories, including duty-paid and export conversations.

Retail
insight

Built on years of hands-on retail and wholesale experience — understanding what actually sells, not just what lists.

Network-led
reach

A relationship-led approach that accelerates market presence through trusted introductions, not cold outreach.
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Market Entry & Introductions

If you’re entering Scotland, the wider UK, or expanding into new trade channels, we help you reach the right stakeholders through trusted, credible connections. Our role is to create momentum and carry discussions through to genuine commercial outcomes.

New market presence

  • Introduce brands into new regions or channels
  • Support route-to-market and pricing conversations
  • Coordinate next steps and commercial follow-through
  • Focus on realistic launch volumes, not vanity listings

Partner matching

  • Connect suppliers with appropriate buyers and distributors
  • Prioritise fit: pricing, positioning, capacity, and commercial expectations
  • Relationship-led and commercially focused

Practical & discreet

  • Professional, low-noise approach
  • Clear communication and accountability
  • Built for serious trade discussions

New market presence

  • Introduce brands into new regions or channels
  • Support route-to-market and pricing conversations
  • Coordinate next steps and commercial follow-through
  • Focus on realistic launch volumes, not vanity listings

Partner matching

  • Connect suppliers with appropriate buyers and distributors
  • Prioritise fit: pricing, positioning, capacity, and commercial expectations
  • Relationship-led and commercially focused

Practical & discreet

  • Professional, low-noise approach
  • Clear communication and accountability
  • Built for serious trade discussions

Portfolio Visuals

Representative categories and routes-to-market we actively support.

Soft drinks

FMCG introductions and wholesale distribution conversations.

Grocery

Wholesale sourcing and category-led conversations across key lines.

Confectionary

Brand, range, and route-to-market discussions across retail and wholesale channels.

Alcohol

Trade-focused category support, commercial introductions, and route-to-market discussions.

Soft drinks

Grocery

Confectionary

Alcohol

Companies we work with

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Examples of companies and brands we have worked with, engaged commercially with, or supported through introductions and discussions.

Founder-led, retail-experienced

About Anand Cheema

Direct Link Wholesale Ltd is led by Anand Cheema, bringing extensive, hands-on experience from the convenience retail and wholesale supply chain into market entry and trade discussions. This background shapes a practical, commercially realistic approach – focused on what buyers need, how decisions are made, and how volume is built sustainably.

Why this matters

  • Deep understanding of retailer needs and buying behaviour
  • Network developed through years in the industry
  • Clear, direct communication and follow-through
  • Scotland-based credibility with UK-wide and international reach
  • Experience structuring deals that work commercially for both suppliers and buyers

Contact

All enquiries are handled directly and discreetly. No mailing lists. No mass outreach.